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Executive Feedback: How Hospital Executives Stay Informed About Solutions That Support Their Work
Learn what hospital executives want from solutions providers — credible sources, engaging formats, and key factors driving their purchasing.
Cut Through the Noise: Winning the Attention of Hospital Leaders
Strategies to help your messaging and outreach capture hospital executives’ attention
Health Care Marketing, Communications & Strategy Resources
Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
Advertising & Sponsorship Opportunities
Resources
Reach the most influential nurse leaders in health care!
How to Use Executive Roundtables to Deepen Relationships with Hospital and Health System Leaders
Learn how executive roundtables help healthcare solutions providers connect with hospital leaders, build trust and create lasting partnerships.
5 Hacks that Increase Hospital C-Suite Engagement
5 hacks to help health care solutions providers understand how to cut through the noise and engage health care decision makers in a meaningful way.
How to Use Marketing Automation to Personalize the Customer Experience
Magazine & Journal Articles
A recent study by Adobe found that American consumers spend an average of 7.8 hours a day engaging with digital content—about the same amount of time they spend sleeping. Marketing leadership at Children's Health in Dallas, Texas saw this trend as both a challenge and an opportunity. Read about their approach to marketing automation in this article.
The Agile Approach to Patient Journey Marketing
Magazine & Journal Articles
Patient journeys are one of the hottest topics in health care marketing and with good reason. They can achieve excellent results by directing engagement tactics to where an individual consumer is on the decision-making continuum for elective health care services. This article discusses a major patient journey initiative by UC Health in Ohio.
Uncovering Hidden Gems
Magazine & Journal Articles
In an era when "content is king," storytelling has never been more crucial for setting a health care organization apart from the competition. Here are five tips for finding compelling health care stories in your organization.
Hospital Develops Online Program to Improve Community Health and Wellness
Magazine & Journal Articles
How can marketing and public relations practitioners help their organizations make a measurable difference in population health? At Onslow Memorial Hospital (OMH) in North Carolina, Amy Cain-Sousa, senior vice president of public relations/marketing, has found that creating an online community dedicated to wellness can be an effective first step.