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Beyond the Campaign Launch: Touchpoints to Consider
A patient journey checklist to evaluate key touchpoints from search to follow-up, helping you reduce friction and improve consistency.
20 Questions for Health Care Service Line Leaders
A fast interview guide to clarify goals, capacity, patient needs, and competitive context before building a service line campaign.
Ensuring Service Line Readiness - Key Questions Before You Market
A strategic questionnaire to assess alignment, capacity, reputation, and messaging readiness before investing in service line marketing.
Beyond the Campaign Launch: Key Questions to Answer
A pre-launch checklist to uncover readiness gaps and ensure your campaign promises align with operational reality and patient experience.
Quick Tips to Improve Health Care Email Engagement
Six quick, practical tactics to improve open and engagement rates through stronger messaging, cadence, and clearer calls to action.
Digital Dream Team Maturity Model
A simple maturity framework to benchmark your team and plan the next roles, capabilities, and tech investments needed to scale.
Micro-Influencers vs. Brand Podcasts: Humanizing Health Brands and Build Authentic Partnerships
A decision worksheet to compare audience fit, effort, and impact so you can choose the right approach for humanizing your brand.
Marketing Solutions
Issue Landing Page
Share your story. From podcasts to emails to webinars, get noticed with the field’s most trusted partner to hospitals and health systems
Benchmarking for Health Care MarCom
Drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations. Subscribers can use interactive analytic dashboards to uncover actionable insights and improve their understanding of industry best practices.
Health Care Marketing, Communications & Strategy Resources
Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.