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Executive Feedback: How Hospital Executives Stay Informed About Solutions That Support Their Work
Learn what hospital executives want from solutions providers — credible sources, engaging formats, and key factors driving their purchasing.
Partner with the American Hospital Association – Homepage
Issue Landing Page
Partner with the American Hospital Association to reach hospital executives. AHA Sponsorships, content marketing, health care market data, data tools, top health forums, hospital solution provider trends, and more offer credibility, exposure and access for health care businesses.
Health Care Strategy & Market Development Week
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.
Cut Through the Noise: Winning the Attention of Hospital Leaders
Strategies to help your messaging and outreach capture hospital executives’ attention
Report: Hospitals face increased challenges and financial pressures as they care for patients
The AHA March 11 released the latest edition of its annual Costs of Caring report, highlighting how hospitals and health systems continue to face increases in the costs of people, supplies, medicines and infrastructure needed to provide care and services to their communities
Health Care Marketing, Communications & Strategy Resources
Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
Turning Improved Care Access and Outreach Into Impact: How Hospitals Can Measure and Scale Population Behavioral Health
This blog sheds light on how hospitals and health systems can apply analytics to refine behavioral health interventions and identify scalable models that drive lasting impact on quality indicators, health outcomes and budgets.
The Rule of Thirds: What to Post and When
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SHSMD Sponsored Webinar 2026 | Differentiating Your Brand Through the Mobile Experience
Health care marketers share how branded mobile apps can elevate the patient experience, strengthen engagement, and advance digital strategy beyond the patient portal.
Health Care Marketing for Rural, Independent and Resource-Limited Hospitals
Marketing course for rural and independent hospitals. Build focused strategies, strengthen community trust and drive sustainable growth.