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Board Leader Resources
AHA Trustee Services offers resources for board leaders on leadership development, board chair relationship with the CEO, committees, and more.
Journal of Health Care Risk Management - ASHRM
Magazine/Newspaper
A quarterly peer-reviewed journal featuring research, trends, and new developments in the field of health care risk management accessible to ASHRM members.
It's Time for Health Care Strategists to Drive the Patient Experience
Magazine & Journal Articles
Piedmont Healthcare is creating a customer experience that rivals that of other industries.
How to Use Marketing Automation to Personalize the Customer Experience
Magazine & Journal Articles
A recent study by Adobe found that American consumers spend an average of 7.8 hours a day engaging with digital content—about the same amount of time they spend sleeping. Marketing leadership at Children's Health in Dallas, Texas saw this trend as both a challenge and an opportunity. Read about their approach to marketing automation in this article.
The Agile Approach to Patient Journey Marketing
Magazine & Journal Articles
Patient journeys are one of the hottest topics in health care marketing and with good reason. They can achieve excellent results by directing engagement tactics to where an individual consumer is on the decision-making continuum for elective health care services. This article discusses a major patient journey initiative by UC Health in Ohio.
Designing the Future of Health Care Consumerism: The Role, Relevance and Revelation of Patient Cohorts
Magazine & Journal Articles
Navicent Health identified four key objectives that would guide its strategy to become the health system of choice for consumers. One of these is "Engaging consumers in meaningful ways" with a focus on understanding Navicent Health's various types of patient cohorts and what motivates them when seeking health care. This article details their approach to patient journey mapping.
How to Create a Strategic Plan With Organizationwide Buy-In in 6 Months
Magazine & Journal Articles
In 2017, Huggins Hospital in Wolfeboro, New Hampshire, had a fairly new leadership team and an outdated strategic plan. They realized it would be valuable to bring in an outside partner, so they asked Stratasan to guide them through the process of updating their plan. This article discusses the five-step planning process developed to address each of their goals for growth.
Strategy to Execution for Health Care Professionals
Magazine & Journal Articles
Healthcare organizations have historically experienced a significant gap in strategic performance because of a disconnect between strategy formulation and execution. This article discusses the Strategic Services Group at Atrium Health and their model to drive health system success.
The Power of Purpose-Driven Branding in the Age of Disruptive Innovation
Magazine & Journal Articles
In a world that keeps sending disruptive innovations like shock waves through the health care landscape, how can health systems better meet the demands of today's time-starved, information-overloaded consumers? Florida Hospital needed to figure it out—and quickly.