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Certificate Course: Social Media Strategies in Health Care
Learn how to create impactful health care content, build your brand on LinkedIn, and leverage doctor-led podcasts and influencer campaigns in SHSMD’s Social Media Strategies Certificate Course.
Health Care Strategy & Market Development Week
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.
SHSMD Connections 2025
SHSMD Connections 2025 is coming to Dallas, TX! Join us October 12-14, 2025, for the premier event in health care marketing strategy.
HIPAA & Privacy Compliance for Health Care Marketers
Courses
Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part live certificate course—stay compliant while executing data-informed campaigns.
Social Media Strategies in Health Care | Live Certificate Course
Dive into the hottest topics in health care social media and discuss best practices from your peers.
HIPAA & Privacy Compliance for Health Care Marketers
Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part course—stay compliant while executing data-informed campaigns.
How to Know When Your Digital Marketing Campaigns are Working: Measuring what Matters in Health Care Marketing
Join health care digital marketing expert Glenn Elliott from Hackensack Meridian and Freshpaint’s VP of Marketing Ray Mina for an insightful dive into health care marketing analytics.
How to Boost Your Brand Using Audio & Video Podcasts
This session is perfect for health care pros who want to build stronger connections, provide useful health information, showcase your rockstar medical staff, and make your hospital the heart of the community!
Optimizing the Patient Experience in a Digital World
This Leadership Scan episode will explore the opportunities, value and business-line implications for optimizing the patient experience and how to leverage education via digital technologies to engage consumers better throughout their health care journeys.