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SHSMD’s Online Certificate Series: Social Media Strategies in Health Care

Join this course to learn best practices and new trends in social media influencing, governance, and paid social media opportunities.

Health Care Strategy & Market Development Week

Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.

Building a Successful PR Strategy to Support a Brand Transformation

Webinars
Johnny Smith, Senior Director of Marketing and Communications for Ascension, will discuss how Ascension developed and implemented a comprehensive PR strategy to support the brand rollout across 2,600 sites of care in 21 states and Washington D.C.

How to Create a Culture of Excellence with Reputation Management and Transparency

Webinars
In today's competitive health care market, it can be difficult to implement and socialize a reputation management and transparency initiative across an entire enterprise health care organization.

Living In A Post-Pandemic World: What Is The New Normal For Marketing and Communication Departments?

Webinars
Join the Michigan Medicine leaders as they talk about what they’ve learned during the COVID-19 pandemic, how they’re thinking differently, and what the new “normal” might look like.

What are Consumer Expectations For Coming Back and How Can We Meet Them?

Hear what consumers in a recent national survey had to say about their concerns of returning to health care providers for care and what their expectations are of us to ease those concerns.

HIPAA & Privacy Compliance for Health Care Marketers

Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part course—stay compliant while executing data-informed campaigns.

HIPAA & Privacy Compliance for Health Care Marketers

Courses
Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part course—stay compliant while executing data-informed campaigns.