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Brand as Foundation Is Everything
This session from SHSMD Connections Bytes highlights a new brand platform that propelled staff confidence at Rush and was brought to the forefront as the health system rose from #4 to #1 in quality of care.
SHSMD Connections Bytes On Demand
In this session from SHSMD Connections Bytes, learn how a hospital’s strategic communications staff used a crisis communications plan to team with marketing, university athletics, and the university’s philanthropic office to manage social and traditional media.
SHSMD Connections Bytes On Demand
In this session from SHSMD Connections Bytes, hear how a panel of marketing and communications leaders pivoted financially during the COVID-19 crisis, how they are reshaping (and justifying) their budgets, and how data has been used to help in budget planning.
Health Care Marketing, Communications & Strategy Resources
Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
Voice of Nursing Leadership Archive
Magazine/Newspaper
AONL’s bi-monthly member only magazine informs members about the best practices in nursing leadership across the continuum of care. Its themed issues delve into topics vital to nurse leaders at every level, helping them understand the dynamics in public policy and care delivery shaping professional nursing practice. Members also will learn about upcoming programs and the activities of AONL’s affiliates.
How Hospital Food Can Fuel Sustainability Efforts at NYC Health + Hospitals
Last year, NYC Health + Hospitals became the nation’s largest municipal health system to make plant-based food the default for inpatient meals.