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2025 AHA Leadership Summit
The 2025 AHA Leadership Summit, July 20-22, brings together senior health care executives, clinicians and experts in the field presenting innovative approaches for delivering better care and greater value, ensuring financial stability, addressing workforce challenges and improving the health care consumer experience through operational excellence, creative partnerships and redefined delivery models.
SHSMD Webinar | Is It Time to Diversify? A Data-Driven Approach to Media Expansion & Investments
In this session, we’ll walk through a real-world case study of a health care organization that expanded into upper funnel advertising for the first time. You’ll learn how to set up a rigorous testing framework, use geographic or audience-level controls to isolate performance, measure true incremental impact and marginal performance.
Orientation to Health Care 2025 ON DEMAND
In this health care 101 course, you will learn how to better navigate your own system/organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview on the health care landscape.
Building the Digital Front Door: The Mayo Experience | Recording
In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.
The Patient Experience in 2020: Optimizing for Voice Search | Recording
Over 1 billion health-related searches are made on Google daily, the need for health care organizations to provide their patients with quick, clear, and accurate information is vital.
Using Consumer Industry Science to Turbocharge Your Hospital Marketing | Recording
This webinar provides an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.
Futurescan 2021-2026 Insights: Transforming Health Care While Responding To A Pandemic
Join renowned futurist Ian Morrison, Ph.D., for this webinar on the latest edition of SHSMD's annual guide to trends in the field featuring subject matter experts on key topics.
Leadership in the Time of Coronavirus
In this three-part workshop series led by a former health system CEO and authority on staff engagement, we’ll explore recent research around the changing workplace climate and specific leadership practices that can combat disengagement and burnout at all levels of the organization.
SHSMD Member Meet Up: The Future Needs You | Recording
Held Live: Monday, May 24, 2021 | 12:00-1:00pm CT