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Leading the Way: Health Care Organizations' Commitment to Workforce Well-Being
Explore how health care organizations are approaching workforce well-being through innovative strategies. The discussion focuses on comprehensive, system-wide approaches that cultivate a culture of well-being within health care environments, and highlights the significant contributions of professional societies and organizations, such as CHARM and the AHA, in advancing these efforts. (Webinar presented May 14, 2025)
SHSMD Webinar | Is It Time to Diversify? A Data-Driven Approach to Media Expansion & Investments
In this session, we’ll walk through a real-world case study of a health care organization that expanded into upper funnel advertising for the first time. You’ll learn how to set up a rigorous testing framework, use geographic or audience-level controls to isolate performance, measure true incremental impact and marginal performance.
Problems, Possibilities, and People: Using Human-Centered Design to Create and Scale Change for Teams
Do Tank shares techniques and case study examples to help engage key audiences, dive deep into the ‘problems to solve’, and test new ideas. A particular focus is paid to design canvases and methods, along with the art of generating the understanding and ownership needed to inspire a collective will to change. (Webinar presented April 9, 2025)
Stronger Together: A Simulation-Based Approach to TeamSTEPPS for Medical Trainees
UT Southwestern Medical Center created a simulation-based curriculum, grounded in TeamSTEPPS, to teach incoming medical trainees critical teamwork and communication skills early in their training. Learn how to design and implement a structured training program that equips new medical trainees with the confidence and collaboration skills needed to excel in their practice. (Webinar presented March 12, 2025)
Building the Digital Front Door: The Mayo Experience | Recording
In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.
The Patient Experience in 2020: Optimizing for Voice Search | Recording
Over 1 billion health-related searches are made on Google daily, the need for health care organizations to provide their patients with quick, clear, and accurate information is vital.
Using Consumer Industry Science to Turbocharge Your Hospital Marketing | Recording
This webinar provides an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.
Futurescan 2021-2026 Insights: Transforming Health Care While Responding To A Pandemic
Join renowned futurist Ian Morrison, Ph.D., for this webinar on the latest edition of SHSMD's annual guide to trends in the field featuring subject matter experts on key topics.
Leadership in the Time of Coronavirus
In this three-part workshop series led by a former health system CEO and authority on staff engagement, we’ll explore recent research around the changing workplace climate and specific leadership practices that can combat disengagement and burnout at all levels of the organization.