How much should we be budgeting for marketing & communications? What is the right marketing mix?
By the Numbers: MarCom empowers users to drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations. Subscribers can use interactive analytic dashboards to uncover actionable insights and improve their understanding of industry best practices.
- Detailed breakdown of the level of resources (budget and headcount) dedicated to marketing and communication function
- Centralized vs. de-centralized resource distribution/management
- Level of investment on social media tools, reputation management, and advertising
- Spend on diversity, equity and inclusion (DEI) communications and initiatives
Interactive and Shareable | Speed up your benchmarking analysis with these features:
- Easy-to-use filters to slice and dice the data
- Save custom views for future use
- Export to PDF, image files or PowerPoint
- Share the data and give direct access with your colleagues
- View dashboard from desktop, tablet and mobile devices